Our Startup Business Plan Writing Process
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Investors Don’t Fund “Growth”.
A company can have a compelling product, growing revenue and a large market opportunity, and…
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A good company isn’t necessarily an investable company.
That distinction matters. The latest Federal Reserve Small Business Credit Survey tells an interesting story:•…
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The Biggest Capital Mistake? Choosing the Capital Before Defining the Need
One of the first questions founders often ask is: “Who should we raise money from?”…
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Growing a business is one thing. Building a business someone wants to buy is something else entirely.
We’re seeing continued interest from corporate buyers and private equity firms pursuing profitable U.S. lower-middle-market…
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Capital Readiness Checklist
One thing I’ve learned is that raising capital isn’t just about having a great idea…
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AI Won’t Replace Entrepreneurs (But It Will Replace Slow Businesses)
AI has become one of the fastest-adopted business technologies in history, and small and mid-sized…
ABOUT CERVITUDE
Full Service Consulting
Cervitude LLC is a full service business and marketing advisory and execution firm.