Market Research

Understanding the market you are seeking to enter, or the market you are currently in, is of the utmost importance to the success of any venture.  Knowing exactly the share of revenue that the target market is producing, your competitors, the market products and services….are all key to understanding how to properly attack the market opportunity presented.

Cervitude IR provides market research for companies and firms looking for an in-depth look into specific segments of a market.  See a small Sample Market Research Document compiled by our team here at Cervitude IR.  Solid market research can help a company, entrepreneur or executive:

  • Understand how to market their business in the market environment
  • Know how much revenue is in each segment of a particular market
  • Get a grasp on the competition and how they are performing
  • Measure the growth or decline of an industry
  • and more

If you are look for market research with in-depth insights, you have found the right team.  Our market research is compiled from government sources, private surveys, and leading market research data firms.  Ready to discuss your market research needs?  Contact us today.

market research cervitude ir

Posted in Market Research | Tagged

Questions for H-1B Visa Business Plan Development

If you are looking for a business plan to submit to the USCIS United States Citizen & Immigration Service (USCIS) for an H-1B Visa, Cervitude IR can help.

For Cervitude IR to develop a business plan for your H-1B Visa application, simply answer the following questions:

  • What is the full name of the applicant of the Visa?
  • What country is the applicant originally from?
  • What is the name of the company in the USA?
  • What position/job will the applicant be employed in the USA business?
  • How does the applicant have specialized knowledge of your company’s product or service?
  • Please provide a resume of the applicant which includes schools and past jobs.
  • What is the address of the business?
  • Describe what kind of business activity the business is involved in. What business does the company engage in?  What products or services do they sell?
  • Does the business have a website? If so, please state.
  • How much money does the business make per year?
  • How much money will the business make in the next 5 years?  Please state an amount for each year. (about how much money will the business make in revenue is Year 1? Year 2? Year 3? Year 4? Year 5?)
  • How is your business formed? LLC? Inc? Who owns the business entity? Are they the only owner of the business entity
  • About how much money will the business spend in Year 1? Year 2? Year 3? Year 4? Year 5? (What is the business spending this money on?)
  • How does the company market and advertise the business to customers?
  • What employees, if any, are part of the business?  What are their job descriptions and titles?

Simply email these answers to CervitudeNetwork@gmail.com. You can also have a consultant at Cervitude IR schedule a call to answer these questions over the phone. Contact us via email to schedule a call for your Visa Business Plan writing needs.

immigration business plans

 

Posted in Business Plans | Tagged , , ,

QuickBooks Bookkeeping

Business owners should be focused on working on their business, not in their business.  This means getting the mundane tasks out of their hands and into the hands of qualified professionals.  Cervitude’s QuickBooks Bookkeeping service does exactly that for business owners all over the USA.  We are here to help if:

  • You’ve been managing the books yourself, but it’s getting to hectic and busy because you are servicing your clients or customers.
  • You’re seeking a more experience and professional service than what you previous QuickBooks bookkeeper could offer.
  • You need help to quickly catch up with your bookkeeping.
  • You already have an employee doing some of the bookkeeping work, but you are looking for additional help with your QuickBooks work.

QuickBooks Bookkeeping Services

Our QuickBooks Bookkeeping services is timely, professional and affordable.  Regardless of whether you have to have an ongoing bookkeeping service or reconcile your accounts for a whole year (or reconcile your accounts for the last 3 years), Cervitude’s QuickBooks Bookkeeping services is here to help.  Our certified QuickBooks professionals help make sense of your books and get them in order and ready to file your taxes, print your financial statements, produce sales and expense reports and more.

Monthly QuickBooks Bookkeeping ServicesLRES_232776e3-4d32-498f-be0e-ba01ab511764SELRES_e76ff8b3-5b46-4ef5-9417-0df5abaf3f49SELRES_8634968d-680a-4587-8ed1-aa854401a6aaSELRES_8634968d-680a-4587-8ed1-aa854401a6aaSELRES_e76ff8b3-5b46-4ef5-9417-0df5abaf3f49SELRES_232776e3-4d32-498f-be0e-ba01ab511764 

Our monthly QuickBooks Bookkeeping services allows business owners to rest assure that their books are being kept while they focus on the important things; producing more revenue for their business.  Average QuickBooks Pricing Packages starting at $599 per month (depending on the number of transactions and accounts).  Contact us today to get a free quote!

Yearly QuickBooks Bookkeeping Transaction Entry & Reconciliations

Cervitude’s QuickBooks Bookkeeping Yearly Transaction Entry & Reconciliation services allow small business owners to rest easy when they need to have their books done for an entire year (or two….or three….).  This means our team of certified QuickBooks bookkeepers gathers all the information from your bank accounts and other business transaction accounts and systematically puts them into QuickBooks – hassle free!  Average QuickBooks Pricing Packages starting at $2499 per year (depending on number of transactions and accounts).  Contact us today to get a free quote!

Why Use Cervitude’s QuickBooks Bookkeeping

  • Trusted among business owners nationwide and in business since 2012
  • Certified QuickBook professionals that are available to not only balance your books, but communicate with business owners on any questions that may have
  • Professionalism and timeliness that you and your CPA will appreciate
  • Straightforward and affordable bookkeeping pricing that won’t break the bank

Contact us today to get a free quote!

QuickBooks Bookkeeping

Posted in Consulting, Small Business Management | Tagged , , ,

The Think Tank Mastermind & Networking Event – Thursday May 3, 2018

The Think Tank Mastermind & Networking Event

Thursday May 3, 2018

The Four Seasons
337 Kenyon Street
Stratford, CT 06614

AGENDA

8 am to 9 am
Registration
Coffee & Pastries – Early Bird Networking
Mix and network with other business owners & entrepreneurs who know the value of getting up early and getting to work.

9 am to 10 am
Laptop Lifestyle – Remote Working
A discussion and presentation on working remotely and building revenue streams from anywhere; as long as you have WiFi and a Laptop (or cell phone)

10 am to 11:30 am
E-commerce – Selling Goods & Products Online
A Panel discussion on how to get to your first $1 Million in sales online from people whom have done it!

11:30 am to 11:45 am
15 Minute Break – Network & Stretch Break
Shake hands, introduce yourself and connect with fellow movers and shakers.

11:45 am to 1:15 pm
Lunch (Sponsored by Cervitude IR)
Transactions Over $1 Million – Real Estate Panel Discussion
An experienced Real Estate Panel has a discussion on the details of putting together and closing $1 Million real estate deals.

1:15 pm to 1:30 pm
15 Minute Break – Network & Stretch Break
Shake hands, introduce yourself and connect with fellow movers and shakers.

1:30 pm to 3:00 pm
Internet Marketing in 2018
An overview of online marketing methods including Paid Traffic vs Organic Traffic, Google, Yahoo & Bing Paid Ads (Adwords), PPC, SEO (Search Engine Optimization), Email List Building, Free Classified Sites, Content Marketing and more. After this lecture you will have a good idea on how to properly market yourself online, get found on Google and leverage targeted traffic over the Internet.

3:00 pm to 4:30 pm
Maximize & Monetize Your Social Media
A lecture and discussion on tips, tricks and techniques to maximize the outreach of your social media presence and how to convert that presence into revenue.

4:30 pm to 4:45 pm
15 Minute Break – Network & Stretch Break
Shake hands, introduce yourself and connect with fellow movers and shakers.

4:45 pm to 6:00 pm
Attracting Investors & Financing Businesses
A discussion and lecture on how to court and attract investors including documents necessary to close an investor, where to find investors and how to value your company. The lecture and panel discussion will also go over the other ways business owners and entrepreneurs can finance their business ventures.

6:00 pm to 9:00 pm
Entrepreneur & Business Owner Synergies Mixer
Network over drinks with entrepreneurs and business owners and strategize how you can do business with each other. This 3 hour segment of The Think Tank Mastermind & Networking Event is meant to build long lasting relationship with others and more importantly; move your agenda forward. The topic of conversation will be focused on finding synergies with the people you talk to during the Mixer and understanding how you may be able to work with each other.

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BUY TICKETS NOW BELOW!

Limited seat available.  All major credit cards accepted (you do not need a paypal account to buy tickets). This event will sell out.

One Ticket – The Think Tank Mastermind & Networking Event – May 3rd 2018

One Admission Ticket to The Think Tank Mastermind & Networking Event on May 3rd 2018. 8am-9pm. This ticket allows access to all events throughout the day. Location: The Four Seasons on 337 Kenyon Street in Stratford, CT 06614.

$30.00

Two Tickets – The Think Tank Mastermind & Networking Event – May 3rd 2018

Two Admission Tickets to The Think Tank Mastermind & Networking Event on May 3rd 2018. 8am-9pm. These tickets allow two people access to all events throughout the day. Location: The Four Seasons on 337 Kenyon Street in Stratford, CT 06614.

$50.00

The Think Tank Mastermind & Networking Event

 

Posted in Conferences | Tagged , , , ,

Questions for E2 Visa Business Plan Development

If you are looking for a business plan to submit to the USCIS United States Citizen & Immigration Service (USCIS) for an E2 Visa, Cervitude IR can help. 

For Cervitude IR to develop a business plan for your E2 Visa application, simply answer the following questions:

  • What is the full name of the applicant of the Visa?
  • What country is the applicant originally from?
  • Are you establishing a new company in the USA?
  • Are you purchasing or investing in a company within the USA?
  • What is the name of the company you are starting in the USA? (if any)
  • What is the name of the company you are purchasing or investing in, in the USA? (if any)
  • What are the addresses of the business in the USA or what will the address of the business be in the USA?
  • If you are starting a business, describe what kind of business activity the business will be involved in. What business will the company currently engaged in?  What products or services will the company sell? (if applicable)
  • If you are purchasing a business or making an investment in a business, describe what kind of business activity the business is involved in. What business does the company currently engaged in?  What products or services does the company sell? (if applicable)
  • Does the business or future business have a website?  If so, please state.
  • If starting a business, how much capital (money) has the applicant invested in starting the business?  What did the applicant spend the investment on?  What did they buy, rent or lease for business purposes?  How much total was invested and how much will be invested in the future?
  • If you are a startup business, how is your business formed?  LLC?  Inc?  Who owns the business entity?  Are they the only owner of the business entity
  • If you are purchasing a business, is the business an LLC or Inc?
  • If you are a startup business, about how much money will the business make in revenue is Year 1?  Year 2?  Year 3?  Year 4?  Year 5?  (What is the business selling to make this money?)
  • If you are purchasing a business or investing in a business, about how much money will the business make in revenue for the following 5 years?  Year 1?  Year 2?  Year 3?  Year 4?  Year 5?  (What is the business selling to make this money?)
  • What is the profit margin of the business being started or invested in?
  • If you are a startup business, about how much money will the business spend in  Year 1?  Year 2?  Year 3?  Year 4?  Year 5?  (What is the business spending this money on?)
  • If you are purchasing a business or investing in a business, about how much money will the business spend in  Year 1?  Year 2?  Year 3?  Year 4?  Year 5?  (What is the business spending this money on?)
  • How will the company market the business to potential customers?
  • What employees, if any, are part of the business?

Simply email these answers to CervitudeNetwork@gmail.com. You can also have a consultant at Cervitude IR schedule a call to answer these questions over the phone. Contact us via email to schedule a call for your Visa Business Plan writing needs.

immigration business plans

 

Posted in Business Plans | Tagged , , ,

Microcap Investor Relations and Social Media Case Study

Microcap investor relations can benefit from social media relation but there are things you should be understood by market participants.  Most importantly;

  • The affect that social media promotions can have on a company’s visibility in the market place, and
  • The liability that can appear if social media marketing is used incorrectly by investor relations campaigns.

The Affect That Social Media Promotion Can Have on a Company’s Visibility in the Marketplace.

I have professed time and time again here at Cervitude IR that social media is one of the most cost effective ways to get your company name in the public eye.  Even better, it is an economical medium to get in front of the right person or right group of people.  Now I am not talking about touting your stock on social media, in fact we here at Cervitude IR advise against that (and so does the S.E.C.).  In an article written in 2016, “Stop Touting Penny Stocks & OTC Micro Cap Companies: How to Maximize Your Investor Relations Campaign with Social Media” on our blog MicroCapCompany.com; I covered this and in a shorter post “Small Cap Executives & Penny Stock CEOs: STOP LOOKING AT YOUR STOCK PRICE!!” I reiterated my point: If a CEO is focused on building a great company, then shareholders will buy in.

That being said, the affects of social media promotions are real.  In a 3 month campaign we ran back in 2012 for a small cap company, we saw over 100,000 impressions and we are able to drive traffic to the company’s main business.  The graph below depicts the company’s trading prices and volume for the time period.

investor relations

In the same time period, another 3 month campaign for a microcap company, we saw over 150,000 impressions and we are able to drive traffic to the company’s website and story.  The graph below depicts the company’s trading prices and volume for the time period.

small cap investor relations

The first company had an operating business and revenues while the second company was a mining company in exploration.  It should be noted that the social media marketing was done as part of a larger overall marketing campaign which included investor conferences, introductions to broker dealers and accredited investors and on going press releases by the companies.

In example #1 the social media marketing was used to drive traffic to their businesses and online websites.  We promoted the company’s products and services which should lead to increased revenue.  This in turn will lead to a better valuation of the company.

In example #2, where there was no revenue and the company was exploring mines, we managed to get the story in front of more people.  Old methods, such as press releases, are no longer effective when issued alone.  Press release will show up on a company’s profile page on OTCMarkets.com. Yahoo Finance and Google Finance (although sometimes not on all three – it depends on what newswire one uses to disseminate the news).  But the company does not have enough people seeing the company in the first place, thus the problem with liquidity and lack of shareholders.  After a press release was issued, I noticed that in order to be effective we needed to drive targeted traffic to the news release; so that people actually see the news.

On social media, targeting a specific demographic is easy.  Online targeting can be done via geographic region, job title, sex, age demographic and more.  This allows us to (1) share the press release on social media and (2) drive targeted traffic to the press release.  For example, on Facebook, there is a cohort of people that have expressed interest in “mining” by liking a page related to mining or putting mining in their profile as an “interest”.  By only showing the social media post to these people, your rate-of-return on marketing dollars and eventual conversion rate is higher.

The Use of Social Media for Company Disclosures

Back in 2013, the Securities and Exchange Commission issued a press release “SEC Says Social Media OK for Company Announcements if Investors Are Alerted”  The release came after a report was published the same day saying that emerging social media communication platforms could be used similar to company websites to make official company announcements.  This came after

“…an inquiry the Division of Enforcement launched into a post by Netflix CEO Reed Hastings on his personal Facebook page stating that Netflix’s monthly online viewing had exceeded one billion hours for the first time. Netflix did not report this information to investors through a press release or Form 8-K filing, and a subsequent company press release later that day did not include this information. Neither Hastings nor Netflix had previously used his Facebook page to announce company metrics, and they had never before taken steps to alert investors that Hastings’ personal Facebook page might be used as a medium for communicating information about Netflix. Netflix’s stock price had begun rising before the posting, and increased from $70.45 at the time of the Facebook post to $81.72 at the close of the following trading day.”

The SEC did not initiate an enforcement action or allege wrongdoing by Hastings or Netflix. Recognizing that there has been market uncertainty about the application of Regulation FD to social media, the SEC issued the report of investigation pursuant to Section 21(a) of the Securities Exchange Act of 1934.

This has lead public companies, especially smallcap, microcap and nanocap firms to not only follow suit, but at times make their social media platform a way to constantly communicate with investors and the investing public.

Prior to that, in 2012 the S.E.C., as they commonly do, issued an Investor Alert “Social Media and Investing : Avoiding Fraud”  warning the investing public on how to identify potentially fraudulent investing schemes being promoted via social media.  Rightfully it mentioned that many of these schemes, such as the “pump and dump” scheme is commonly found in the microcap and small cap stock sector.  The Investor Alert, when read from the perspective of an Investor Relations team (or internal management team of a public company) tells you everything to avoid and even gives case law to validate the direction and approach NOT to take when implementing social media promotions and online investor relations via social media.

In and Updated Investor Alert released in 2015 titled “Social Media and Investing : Stock Rumors” the S.E.C. continued its mandate to protect investors by issuing an update on the potential harm “rumors” on social media can have to investors.  In the Update, the S.E.C. describes two cases..

In a recent Enforcement action, SEC v. Craig, the SEC accused an individual of manipulating the share prices of two publicly traded companies by tweeting false and misleading information. The defendant allegedly tweeted rumors that federal law enforcement was investigating a technology company for fraud, and that a biopharmaceutical company had tainted drug trial results and a federal government agency seized its papers. The SEC asserted that these deceptive tweets were made from Twitter accounts mimicking established securities research firms. The hoaxes allegedly caused investors to lose more than $1.5 million.

In SEC v. McKeown and Ryan, the SEC obtained judgments against a Canadian couple who used their website (PennyStockChaser), Facebook, and Twitter to pump up the stock of microcap companies, and then profited by selling shares of those companies. The couple allegedly received millions of shares of these companies as compensation and sold the shares around the time that their website predicted the stock price would massively increase (a practice known as “scalping”). The SEC’s complaint alleged that the couple did not fully disclose the compensation they received for touting the stocks. The court ordered the couple and their companies to pay more than $3.7 million in disgorgement for profits gained as a result of the alleged conduct, and ordered the couple to pay $300,000 in civil penalties.

Again, these are great examples of what NOT to do via social media.  The keywords here are “false” and “misleading”.  While memes and jokes are rampant on social media, along with a lackadaisical vibe on how information is shared (mainly because its so easy)… public companies should never be false or misleading.

Nevertheless, social media has become a cost effective way to disseminate company information and news.  At the startup phase of some smaller public companies, the constant release of news is important to communicate with existing shareholder and stake holders.  It also acts as a way to promote the company.  Now, with social media and company websites, news can be shared daily, at a fraction of what it used to cost, reaching a far bigger audience.   Making sure your shareholders are alerted of this use is critical to complying with S.E.C. Rules.

The Liability That Can Appear if Social Media Marketing is Used Incorrectly by Investor Relations Campaigns.

As you should have figured out by now, the liability a company could face when social media promotions or marketing are done incorrectly can be fatal. For investor relations agents as well, not just for the Company itself.

The main thing that all parties should understand is disclose, disclose, disclose.  The S.E.C. has charged several firms with a wide array of charges; but most prominently fraud, for not disclosing their compensation or misleading investors.

The SEC has brought charges against promoters for not disclosing the compensation they were receiving for promoting a stock. In SEC v. Smith, the SEC alleged that the defendants fraudulently promoted a data storage company through emails, online blogs, articles, and other media, without fully disclosing their compensation or that they would be paid more if they increased the company’s share price. According to the SEC’s complaint, the defendants made false and misleading statements to try to increase the trading volume and share price of the company’s stock, including falsely naming well-known companies as customers and making highly misleading projections about investment returns.

The guidelines are clear.  As an investor relations firm, disclose how much and how you have received compensation.  This should be done every time you are putting out any kind of promotion for the company.  Again, as stated earlier in this blog post, you should not being “touting” uncertain prospects, the idea that the price will go up, or any misleading information.  Other great reads on the subject include releases by the Securities and Exchange Commission: SEC Obtains Settlements in Penny Stock “Shell Packaging” Case, SEC Charges Three Penny Stock Promoters Behind Pump-and-Dump Schemes, SEC Charges San Diego-Based Promoter in Penny Stock Scheme and SEC Charges Stock Promoter With Fraudulent Manipulation Scheme.

CEOs Still Have Not Adopted Social Media In Large Part But Investors Have

In NIRI’s 2016 Social Media for Investor Relations Survey, the majority of survey respondent Investor Relations (IR) professionals (72%) noted that they did not use social media for work functions, a two-percent decrease compared to NIRI’s 2013 study. When asked why they aren’t tweeting, blogging or posting on Facebook (FB), IR professionals said it was primarily due to “lack of interest in the medium by the investment community.” And for those few IR teams that are using social media, very few were utilizing metrics to review the performance of their efforts.

But some research points to the contrary.

A Greenwich Associates report Institutional Investing in the Digital Age: How Social Media Informs and Shapes the Investing Process released last year revealed that almost 80% of institutional investors regularly use social media.

Out of that group, 30 percent said material gathered through social media influenced their investment decisions, 37 percent had informed their company’s decision-makers of information obtained on social media, 34 percent said information found on social media influenced a decision to work with a particular client or company, and 33 percent said information obtained on social media triggered a discussion with their investment consultant

“These results show that social media is influencing decisions that can result in the allocations of billions of investment dollars around the world,” stated Dan Connell, head of market structure and technology at Greenwich Associates and author of the study. “With approximately 40 percent of the institutions globally expecting to increase their use of social media in the coming year, we’re projecting a further, rapid increase of social media influence in institutional investment markets.

More information on statistics of companies and investors that utilize social media can be found at “What’s the Role of Social Media in Investor Relations” and “The Surprising Value of Social Media in Investor Relations

The Future of Social Media in Investor Relations

Companies with retail products are best suited to set up a separate investor relations social media presence so that investors may follow those pages for pertinent information.  The future of social media is unknown for the investor relations world but one thing is certain, social media is here to stay.  Here are some things to look out for in 2018 and beyond:

  • Chat bots: Automatic responders will see more use as we continue to communicate over the internet.  These responders can save companies time and money as well as collect important information; when used correctly.
  • More Videos:  YouTube is the number one social media channel by far and video continue to be the preferred source of consumer intake online.  Investor Relations will be best suited telling stories on video as well as other traditional platforms.  These videos can then be shared on several social media sites where people are watching videos all day (this includes Facebook and LinkedIn).
  • More Original Content:  The days of simply sharing content or resharing content are tired.  More and more companies are developing original content to share their stories.
  • Automation:  Aggregators and bulk file uploads for social media help take the stress off of timely news releases.  In contrast to the past, now investor relations arms of public companies can preset the schedule of postings online months in advance.  This automation helps them focus on other things; like engagement online.  Automation in some forms also imitates engagement automatically liking or resharing someone else’s post on social media.
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by: Nicholas Coriano

Cervitude IR helps companies with investor relations efforts focusing on leveraging the power of the Internet to tell the investing world about their company.  Need help?  Contact us today.

social media investor relations

 

Posted in Investor Relations, Micro Cap Investor Relations, Penny Stock Investor Relations, Small Cap Investor Relations, Social Media Marketing | Tagged , , , , , ,

Trade Secret Audit White Paper 2018

Cervitude’s Intellectual Property Consulting division has released a new white paper in regards to Trade Secrets. The Trade Secret Audit White Paper 2018 by Cervitude Intellectual Property Consulting reviews current laws, the 4 Key Steps in the intellectual property audit, intellectual property (trade secrets) valuation, and much more.

The consultants at Cervitude Intellectual Property (IP) Consulting help clients gain an in-depth prospective on how to value and monetize their IP.  The strategy behind intellectual property like Trade Secrets, among other IP (i.e. patents, trademarks, copyrights, etc.) can help companies gain more value and more revenue.  In addition, it can repel competition and keep copycats at bay.  Ready to talk about your Intellectual Property Strategy?  Contact us today.

Intellectual Property Consulting

Posted in Business Valuations, Intellectual Property | Tagged , , , , , ,

Questions for L1 Visa Business Plan Development

If you are looking for a business plan to submit to the USCIS United States Citizen & Immigration Service (USCIS) for an L1 Visa, Cervitude IR can help. There are two classifications to qualify under; the L1A classification and the L1B classification.

The L-1A nonimmigrant classification enables a U.S. employer to transfer an executive or manager from one of its affiliated foreign offices to one of its offices in the United States. This classification also enables a foreign company which does not yet have an affiliated U.S. office to send an executive or manager to the United States with the purpose of establishing one.

The L-1B nonimmigrant classification enables a U.S. employer to transfer a professional employee with specialized knowledge relating to the organization’s interests from one of its affiliated foreign offices to one of its offices in the United States. This classification also enables a foreign company which does not yet have an affiliated U.S. office to send a specialized knowledge employee to the United States to help establish one.

For Cervitude IR to develop a business plan for your L1A or L1B Visa application, simply answer the following questions:

  • Is the applicant applying for an L1A or L1B Visa?
  • What is the full name of the applicant of the Visa?
  • What is the name of the US company? (if any)
  • What is the name of the foreign entity? (if any)
  • What are the addresses of the businesses in the USA and abroad?
  • What business is the US company currently engaged in?  What products or services do they sell? (if applicable)
  • What business is the foreign company currently engaged in?  What products or services do they sell? (if applicable)
  • Does the business have a website?  If so, please state.
  • What country is the applicant from?
  • How does the applicant Have a qualifying relationship with a foreign company (is the foreign company the parent company, branch, subsidiary, or affiliate (qualifying organization)?
  • Is the US Company currently, or will be, doing business as an employer in the United States and in at least one other country directly or through a qualifying organization for the duration of the beneficiary’s stay in the United States as an L-1?
  • Has the applicant been working for a qualifying organization abroad for one continuous year within the three years immediately preceding his or her admission application to the United States?
  • The applicant must be seeking to enter the United States to provide service in an executive or managerial capacity for a branch of the same employer or one of its qualifying organizations.  Does the applicant provide an executive or managerial service for the company?  How?

For foreign employers seeking to send an employee to the United States as an executive or manager to establish a new office, the employer must also show that:

  • The employer has secured sufficient physical premises to house the new office.  Where is your office located?  Address of office?  How many square feet is the office?
  • The employee has been employed as an executive or manager for one continuous year in the three years preceding the filing of the petition.  Has the employee been employed as an executive or manager for one continuous year in the three years preceding the filing of the petition?
  • The intended U.S. office will support an executive or managerial position within one year of the approval of the petition.  Will the U.S. office support an executive or managerial position within one year of the approval of the petition?

For L1B Visa applicants only:

    • Are you a manager, executive, or a “specialized knowledge” employed by
      a foreign business entity?
    • Specialized knowledge means either special knowledge possessed by an individual of the petitioning organization’s product, service, research, equipment, techniques, management, or other interests and its application in international markets, or an advanced level of knowledge or expertise in the organization’s processes and procedures.  Please explain how the applicant has “specialized knowledge”.

Simply email these answers to CervitudeNetwork@gmail.com.  You can also have a consultant at Cervitude IR schedule a call to answer these questions over the phone.  Contact us via email to schedule a call for your Visa Business Plan writing needs.

 

Posted in Business Plans | Tagged , ,

Developing and Filing Form 1A – Regulation A Offering Statement

When a company decides to reach investors using Regulation A, one of the biggest hurdles will be developing and filing Form 1A – Registration of Offering with the S.E.C.  The Form 1A, which is filed on the EDGAR systems with the S.E.C., is meant to tell the form 1a regulation a offering statementcomplete story of the company to potential investors AND disclose all information to the S.E.C.’s compliance department.  The purpose of the document, which acts as an offering circular, is to give potential investors enough information to make an informed decision on the potential investment.

With the prominence of the JOBS Act and new crowdfunding rules established under the JOBS Act, the Regulation A Offering Statement has become a more frequently used medium to register with the S.E.C. to raise capital for companies.

As used in the regulation, the term “offering statement” refers to the entire submission on Form 1-A, including the exhibits, while “offering circular” refers only to the narrative portion provided in Part II of the offering statement, which will be circulated to potential investors. The terms roughly correspond to the terms “registration statement” and “prospectus” in a registered public offering. Source: Crowdfundinsider.com

Companies filing there securities offering under Regulation A, using Form 1A, will file under either Tier 1 or Tier 2.  The main difference being that all parties need to disclose their financials, but in Tier 2 issuing companies will need to provide audited financials for disclosure.

Need to file Form 1A?  Need help developing Form 1A – Regulation A Offering Statement?  Cervitude Intelligent Relations can help.  Contact us today to discuss your funding needs and more.  Click here for pricing of Form 1A Development & Filing.   Pricing for filing other forms with the S.E.C. can be found here.  Click here for a copy of Form 1A –  Regulation A Offering Statement.

Posted in crowdfunding, Filing S.E.C. Forms | Tagged , , , ,

Selling Your Business: Checklist for a Smooth Closing

Selling your business? Once you and your business buyer negotiate the fine points of a deal, it’s time to schedule the sale closing. A few easy steps will help you lay out what you need to do in advance, during, and immediately following the big day.

Step 1. Prepare for Closing Day

Here’s a chart outlining pre-closing day tasks. Work with your broker, if you’re using one, and your attorney and accountant to confirm and take the steps necessary in your particular closing. Once each step is taken, review the closing-day materials with the buyer to ensure advance agreement for a smooth closing.

PRE-CLOSING DAY CHECKLIST

  • Schedule your closing when all parties are available and preferably during a morning hour so you can reach banks and government offices following the closing. Also, aim for the last day of the quarter, month or pay period to simplify proration of monthly expenses that transfer with the sale.
  • Finalize the purchase price to reflect the outcome of price negotiations; prorated rent, utility and other fees; final inventory value; final accounts receivable and accounts payable value.
  • Prepare corporate documents. If your business is structured as a corporation, work with your attorney to pass a corporate resolution authorizing the sale.
  • Prepare government and tax forms such as: Forms required by your Secretary of State or Corporations Commission; transfer documents for vehicles included in the sale; transfer documents for intellectual property; and IRS Form 8594, which you and the buyer need to complete showing an identical allocation of the purchase price.Business Sale Checklist
  • Confirm insurance requirements detailed in the purchase and sale agreement.
  • Prepare furniture and equipment sale list, accompanied by a list of which, if any, are under lease. Also prepare a list of assets excluded from the sale based on buyer-seller negotiations.
  • Prepare to transfer contracts and agreements. Obtain approvals, assemble titles and leases, and take steps necessary to transfer all assets and obligations included in the sale.
  • List and prepare to transfer work in process.
  • Finalize list of accounts receivable and accounts payable, including aging reports.
  • Prepare loan documents including a promissory note; security agreements including buyer’s personal guarantee and personal guarantees from buyer’s spouse and third-party guarantor, if any; and a UCC financing statement to be filed with your state.
  • Prepare to transfer building lease. Assemble copies of lease and lease amendments; prepare lease assignment and assignment-acceptance documents.
  • Prepare personal agreements including consulting or management agreement and covenant not to compete, if any.
  • Prepare exceptions to warranties and representations, if any.
  • Prepare succession agreements for employee benefit plans including profit sharing, flexible spending or other plans.
  • Prepare the bill of sale.
  • Prepare the closing or settlement sheet, which lists the purchase price and all costs and price adjustments to be paid by or credited to the seller and buyer. Your attorney will prepare this sheet unless your sale is closing through an escrow agent, in which case it will be prepared by the escrow office.
  • Prepare the purchase and sale agreement.
  • Other, based on input from your sale advisors

Step 2. Schedule the Closing

If your sale will close in an escrow office:

  • The closing will follow the instructions provided when the escrow account was established.
  • The escrow officer will confirm that all obligations and contingencies listed in the letter of intent to purchase and in the escrow instructions have been addressed.
  • You and the buyer will sign closing documents.
  • The escrow agent will transfer funds and record the sale.

If your sale will close in an attorney’s office:

  • Your attorney, your buyer’s attorney, or both, will prepare and review the purchase and sale agreement.
  • Upon legal advice, you’ll address any outstanding obligations or contingencies.
  • You, your buyer, and the attorney who drew up the documents will meet to sign documents and transfer funds.

Step 3. Prepare and Review the Purchase and Sale Agreement

Your broker, if you’re using one, will likely provide a purchase and sale agreement form, or you can obtain one from a legal forms resource. Better yet, have your agreement drawn up by an attorney and – under any circumstances – have your attorney review the agreement before you sign it, since it contains descriptions of obligations that are regulated by rules that vary from state to state.

Step 4. Finalize the Deal

On closing day, here’s what to expect:

Here’s who will attend: You and any other owners of your business; your spouse and any spouses of other owners of your business (necessary if you live in a community property state); your buyer or buyers and their spouses (necessary if they live in a community property state); third-party loan guarantors (if any) unless they previously signed personal guarantees or provided powers of attorney to those in attendance; your attorney and possibly your buyer’s attorney; your escrow agent, if any; your broker, if you have one; and any others whose signatures will be required.

During closing, you’ll likely take the following steps:

  • Agree to post-closing final adjustments to purchase price to account for prorated expenses and closing valuation of inventory and accounts receivable, usually finalized within 15 days of closing.
  • Review and sign the purchase and sale agreement.
  • Review and sign loan documents.
  • Review and sign lease-transfer documents, vehicle ownership-transfer documents, franchise documents, succession documents and other documents involved in transferring your business or its assets.
  • Review and sign seller’s consulting, employment, and/or non-competition agreements.
  • Review and sign the bill of sale.
  • Review and sign articles of amendment to change the name of your business, thereby freeing the name for use by the buyer. This step allows the buyer to amend the working name he or she has been using during the purchase process to the name being purchased as part of the sale.
  • Review and sign forms to transfer patents, trademarks, copyrights and other intellectual property assets.
  • Review and agree to the closing or settlement sheet listing all financial aspects of the sale including how expenses and credits are assigned to each party.
  • Review and agree to the Asset Acquisition Statement, IRS Form 8594, which you and the buyer must attach, showing the identical allocation, to your federal income tax return.
  • Receive the buyer’s payment for the purchase price in full or for a sizable down payment, depending on the payment terms you negotiated.

And, with that, your deal is done! Okay, we know it is not that easy and we are here to help.  Even after the deal closes you may have to announce the sale and take care of long lists of details and legal actions necessary to formally transfer your business and ease its transition to its new owner.  Again, we can help; email us today if you are looking for a professional partner to help sell your business.

 

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