Sample Business Plan
The following is a sample business plan for a tent rental company.
- Executive Summary
- Connecticut Tent Rentals is a high quality rental provider company that is based in Shelton, Connecticut. Connecticut Tent Rentals provides tent, table and chair rental services, as well as other party ventures. Connecticut Tent Rentals is a service driven and client-focused company that offers tent, table and chair rentals at an affordable rate. Our team is experienced and trained to provide excellent and professional services. Our plan is to position Connecticut Tent Rentals to become the leading tent rental company in Connecticut, including: Fairfield County, Litchfield County, Hartford County, Windham County, New Haven County, Middlesex County, Tolland County and New London County. Connecticut Tent Rentals is a family business owned and operated by Armando Martinez and Justin Cedeno.
- Company Description
- Connecticut Tent Rentals provides tent, table, and chair rentals services for several occasions that may include but are not limited to:
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- Graduation parties
- Birthday Parties
- Family Reunions
- Baby Showers
- Weddings
- Vendors
- Corporate Events
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Connecticut Tent Rentals delivers and installs the tents. Tables and chairs are delivered as well, however it is the customers responsibility to set them up.
- S.W.O.T. Analysis
- Strengths– Connecticut Tent Rentals has an experienced management team. Mr. Justin Cedeno is a double major in Economics and Spanish at the University of Connecticut and has received exposure to customer service through several internships. Connecticut Tent Rentals is positioned to give our clients an experience like no other by paying close attention to detail while offering an affordable fee.
- Weaknesses– As a newly opened business, it may take time to work our way into the market. Entering a market that already has established businesses may be a challenge.
- Opportunities– The opportunities in a tent rental industry is the wide array of events that demand tents.
- Threats– Some of the threats that may arise are competitors in the local area or economic downturns.
- Market Research & Industry Analysis
- The Party Supply Rental industry rents tables, chairs, audio equipment, tents and other related supplies used to host events. Over the five years to 2017, rising disposable income and corporate profit have spurred demand for events that require supplies rented by this industry. As a result, industry revenue is expected to rise at an annualized rate of 3.7% over the five-year period, to total $5.3 billion. Despite growth in the economy, the industry struggled prior to the beginning of the period, as operators offered low prices to bring in consumers following a period of economic uncertainty. As the economy has gained momentum over the five years to 2017, industry operators have been able to somewhat expand their leasing prices, which has raised both industry revenue and profit margins. According to a survey conducted by Special Events Magazine, 42.0% of industry operators said that they planned to raise their prices in 2016, which contributes to a 1.1% increase in revenue for that year, and is expected to boost revenue an additional 2.2% in 2017.
- Marketing Plan
- The company is focused on executing this business plan initially via a targeted cost-effective marketing strategy. We will execute the following marketing:
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- Google AdWords: Ads will be run to dominate cost effective keyword phrases such as “Connecticut Tent Rentals”, “Tent Rentals Rentals” “ CT Party Supplies” etc.
- Create a Facebook page. @ConnecticutTentRentals
- Create a website. http://www.connecticuttentrentals.com
- Advertise on Craigslist.
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- Management Summary
- The company’s management is led by Justin Cedeno and Armando Martinez. Mr. Martinez and Mr. Cedeno are dedicated professionals who have managed the company’s business strategy since inception. They are highly motivated, result oriented, friendly and polished professionals who have the ambition to succeed in any given environment. Under their direction, the company has laid out the following management schematic:
- Owners: Justin Cedeno & Armando Martinez
- Two part-time employees
- The company’s management is led by Justin Cedeno and Armando Martinez. Mr. Martinez and Mr. Cedeno are dedicated professionals who have managed the company’s business strategy since inception. They are highly motivated, result oriented, friendly and polished professionals who have the ambition to succeed in any given environment. Under their direction, the company has laid out the following management schematic:
- Financial Projections
- This sections includes a projection of future revenues and expenses.
- Conclusion
- The company’s management is confident that Connecticut Tent Rentals can achieve its conservative financial projections, generating a gross revenue in excess of $xxx,xxx in year one after the opening of the business. In addition, management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture market share of the total population in Connecticut. All the above promotional tools that we have mentioned throughout the plan shall be well integrated and utilized in tandem so as to maximize their effect. The company managers, as business owners, have a vested stake and financial commitment in the success of this business. The company has taken all precautions to validate the company business and financial models, focusing on realistic projections. If you have any questions, please contact us directly.