Investors in over-the-counter (OTC) stocks are often difficult to reach, as they are a diverse demographic with varying preferences and interests. To effectively target existing shareholders of an OTC company, one of the most effective ways is to utilize a NOBO (non-objecting beneficial owner) list. A NOBO list is essentially a list of shareholders of record that have not objected to receiving communications from the company.
By obtaining a NOBO list, a company can begin to track and target existing shareholders more effectively. This is especially useful for OTC companies as they often lack the resources to effectively track their shareholders. Utilizing a NOBO can help the company understand its shareholder base better, as well as provide a more targeted approach when it comes to communication and outreach.
NOBO lists provide key information such as the shareholder’s name, address, and the number of shares held. This information can then be used to create a more tailored communication strategy to existing shareholders. It can also provide insight into which shareholders are the most active and engaged in the company, which can be important when it comes to crafting a successful outreach plan.
The company can use the NOBO list to send out direct mail campaigns, emails, and even social media posts to existing shareholders. These communications can include news about the company, upcoming events, and other pertinent information that can help shareholders stay informed.
In addition to direct communication, the NOBO list can also be used to create targeted marketing campaigns. Companies can create targeted ads and promotions that are tailored to the interests of their existing shareholders. This type of targeted marketing can help to increase the company’s exposure and engage more shareholders.
Overall, utilizing a NOBO list can be a powerful tool for OTC companies that are looking to effectively target existing shareholders. With the right strategy and execution, a company can create a successful outreach campaign that can help increase its visibility and engage more investors.