OTC companies can use social media to attract retail investors in a cost effective manner that brings a strong ROI to their investor relations budgets.
Unless you have been hiding under a rock, you know what Twitter is by now. But what most people do not know is about FinTwit.
FinTwit & The Online Retail Investor On Twitter
The Fintwit community on Twitter is a vibrant and engaged group of finance professionals, enthusiasts, and investors. It is comprised of individuals from all walks of life, including finance professionals, entrepreneurs, investors, and academics. The community shares tips, ideas, and resources on financial topics, such as investing, personal finance, banking, and more.
The Fintwit community is active in discussions and news about the latest financial topics, trends, and technologies. Members are also active in sharing their experiences and opinions on financial topics. The community has also become a place to connect with other finance professionals and investors, helping to foster collaboration and networking opportunities.
The Fintwit community is a great resource for those looking to stay informed on the latest in finance, and to have conversations with other professionals and investors. It is also a great place for entrepreneurs and investors to network and build relationships. With its active and engaged community, Fintwit is an invaluable resource for anyone looking to learn more about finance and investing.
More importantly they talk about stocks all throughout the trading day using a cashtag. A cashtag is a company ticker symbol preceded by the U.S. dollar sign, e.g. $TWTR. When you click on a cashtag, you’ll see other Tweets mentioning that same ticker symbol. This is a powerful tool to help your company’s stock get exposure.
The advertising on Twitter is also amazing. You can put your ads in front of copycat audiences that look just like another accounts audience. For example, you can show your ads to followers of any account, so it allows you to basically target your competitions followers. Just find and account that is similar to yours and get in front of that audience with just a few hundred dollars to start.
Other Social Media & Retail Investors
While Twitter leads the way in social media in regards to attracting retail investors, they are not alone. LinkedIn, Facebook and Instagram are also making headway capable of benefitting the OTC CEO looking to gain exposure for his or her company.
LinkedIn has a robust network of investors and professionals that can be searched and connected with organically. While this is great for institutional funds and OTC professional investors, the retail investor can also be found.
Facebook and Instagram have a very detailed targeting system for the advertisements. You can target people that like penny stocks or mining companies or AI investments. You can also target viewers by age, sex, location and more.
How OTC Companies Can Use Social Media to Attract Retail Investors
Create a Presence on Popular Platforms: Establishing a presence on popular social media platforms such as Facebook, Twitter, LinkedIn and Instagram is a great way for OTC companies to attract retail investors. By creating an online presence, OTC companies can reach a wide audience, including retail investors who are actively looking for investment opportunities.
Utilize Visual Content: Visual content, such as videos and images, are becoming increasingly popular on social media. This provides OTC companies with a great opportunity to showcase their products, services, and investments to potential investors.
Develop Engaging Content: Content is key when it comes to social media marketing. OTC companies should focus on creating content that is both informative and engaging. This could include blog posts, infographics, and other types of content that provide investors with valuable insight into their investments.
Offer Investment Tips: Retail investors often look for tips and advice when it comes to investing. OTC companies should create content that provides investors with useful tips and advice on how to maximize their investments.
Promote Events: Events such as webinars, seminars, and investor conferences are great ways for OTC companies to connect with retail investors. OTC companies should use social media to promote these events and encourage investors to attend.
Run Ads: The tools social media companies allow users are incredible and targeting potential audiences has never been easier. Place ads and keep them running 24/7 for maximum effect.
Use Cashtag and Hashtags: Use the organic hashtags and cashtags to make sure potential readers can find your company.
Engage: Social media is a game of telephone, not a megaphone. Engage with your audience by responding, asking questions, liking their comments and post when appropriate, and mentioning them among other organic marketing tactics.
A Final Thought on Attracting Retail Investors on Social Media
Social Media can be overwhelming and the vast number of different platforms can make your head spin. We did not even mention Tik Tok or YouTube, other social media sites that OTC companies can leverage to garner the attention of retail investors. Take the time to put together an action plan and don’t be scared to start with just one social media platform and expand as you see fit.