As an OTC (over-the-counter) company, you must understand the importance of protecting your brand name. Trademarking your brand name is one of the most effective ways to ensure that your business is recognized and protected from infringement.

Trademarking your brand name gives you exclusive rights to the name. This means that no one else can use the name without first obtaining permission from you. This helps to protect your brand name from competitors who may want to use it to confuse potential customers. Additionally, trademark protection will often prevent others from using the same or very similar brand name which could lead to customer confusion.

Trademarking your brand name also provides you with the opportunity to license your brand name to other companies. This can be a great way to generate additional revenue for your business. Additionally, it gives your customers peace of mind that the product or service they are buying is legitimate and comes from a reliable source.

Finally, trademarking your brand name provides you with the ability to sue any company or individual who attempts to infringe upon your trademark. This can be beneficial in a variety of ways, such as stopping the infringement, recovering damages, and protecting your brand name from further infringement.

In conclusion, trademarking your brand name is an essential step for OTC companies. It helps to protect your brand name from competitors and potential infringers, provides you with the opportunity to license your brand name, and gives you the ability to sue anyone who attempts to infringe upon your trademark.

We’ve helped hunred of companies filed their trademark. Need to file a trademark? Our 72 hour trademark filing service includes a trademark search and response to comments from the USPTO. File your trademark today. Want to learn more? Watch a video by the USPTO about Things to Know Before You File a Trademark Application.