In the age of digital media, it’s no surprise that OTC CEOs are increasingly turning to Twitter as a means of connecting with customers and staying on top of industry trends. But why should OTC CEOs be on Twitter? Well, besides the facts that other successful CEOs like Elon Musk and Marc Cuban are on Twitter? Here are a few key reasons why CEOs should make Twitter a part of their social media strategy.
It’s a great way to stay connected with customers. By using Twitter, CEOs can engage with customers and get direct feedback on products and services. This can help inform decision-making and give CEOs a better understanding of customer needs and desires.
It’s an effective way to promote the company. Through Twitter, OTC CEOs can share news and updates about the company, helping to boost its visibility and attract potential customers and potential shareholders.
It’s an ideal platform for networking. Twitter is a great way to connect with other industry professionals, build relationships and stay up-to-date on trends and developments. The titan of industry are on Twitter promoting their businesses and OTC CEOs should follow suit.
It’s a great way to stay ahead of the competition. By monitoring competitor accounts, CEOs can gain insights into their strategies and develop better strategies of their own.
It’s a great way to boost morale. CEOs can use Twitter to recognize and reward employees, helping to boost morale and foster a positive work environment.
Retail traders are on Twitter and seek out OTC CEOs that are communicating their business plan to the public. Since there is a lack of transparency on the OTC Markets, credence is given to OTC CEOs that make themselves visible and actively engage with their shareholder base online.
OTC CEOs should always be thinking about raising 2 kinds of capital; human capital and financial capital. Twitter is a great platform to network with potential Board Members/Employees as well as fund managers and OTC investors.
For these reasons, OTC CEOs should strongly consider making Twitter a part of their social media strategy. Twitter can be an invaluable tool for staying connected with customers, promoting the company and staying ahead of the competition. And this does not just mean a company account or an IR account; but a personal account for the OTC CEO.