While there’s no single “right-way” to develop an investor relations website, there are some critical components that your website must-have. As a CT Investor Relations Firm, we’ve developed a list of these critical components. If your business is seeking to attract attention within the market, you shouldn’t underestimate how important having a sophisticated IR website.
- Let your story be heard!: People, investors especially, love to hear the story of your company and it’s management. Publish a detailed history of your company, it’s executives, and how you plan to continue making history.
- Share data, good and bad: While you should always lean on the good, publishing data that isn’t particularly great can lead investors to feel more confident your company is trustworthy.
- Good tech goes far: Make sure your website is fast, secure, and professional. Having a fast website can be the difference between users clicking away and clicking in.
- KISS – Keep It Simple, Stupid!: When all else feels, keep it simple!